Polti France Achieves Market Visibility and Strategy Success With Wiser’s Digital Shelf Solutions
Based in Limonest, France, Polti France specializes in eco-conscious steam cleaning devices, including steam cleaners, mops, and generators, catering to both home users and professionals since 1978. With a mission to improve family life and protect the environment, Polti partners with notable French retailers and leverages online sales, including D2C platforms, to reach its audience.
Faced with the challenge of managing multiple distribution channels and navigating the dynamic retail and eCommerce landscapes, Polti prioritized the need for high-quality, actionable data. This critical move enables the company to monitor market trends, adjust pricing strategies, and maintain a competitive stance by ensuring optimal product positioning across all platforms.
Challenges
Polti France was struggling to maintain visibility across multiple distribution channels for strategic price management. A comprehensive market view was crucial, especially regarding product pricing at retailers. Previous manual methods like retailer checks and price alerts were inadequate, struggling to keep up with rapid pricing changes in eCommerce. Manual tracking limitations made obtaining current, accurate data difficult, resulting in inefficiencies and incomplete price coverage.
Recognizing these challenges, the shift to Wiser’s automated solutions marked a turning point. The prior approach, reliant on time-consuming and incomplete data collection, highlighted the need for a system that could offer real-time insights and a comprehensive market overview. The goal of this partnership was to overcome the obstacles of manual price monitoring, striving instead for efficiency, comprehensive market analysis, and strategic commercial positioning.
Solutions
By integrating Wiser Solutions’ Digital Shelf Intelligence and Live Price Check tools, Polti significantly enhanced its ability to monitor real-time price changes across a vast network of retail partners and digital platforms. This enhancement granted Polti comprehensive visibility into the global market, essential for crafting and executing effective commercial strategies. The adoption of these intuitive tools led to a substantial increase in data collection, surpassing the limitations of manual approaches.
Leveraging Wiser, Polti’s teams were also able to conduct daily price monitoring, merging this data with sales volume information to extract insights on retailer performance. This not only deepened their grasp of market dynamics but also facilitated precise tracking and management of commercial and operational tactics.
Furthermore, Wiser’s products offered the benefit of monitoring different sellers on online marketplaces, evaluating their pricing, product range, and overall impact on market trends. By analyzing retailer margins and monitoring price trends, Polti France achieved a strategic edge, leading to a deeper understanding of market dynamics and consumer behavior.
PRODUCTS USED:
“Wiser has allowed us to document the market price increases and to assess the margins of our retailers before negotiations. Wiser has also allowed us to identify different sellers on marketplaces and to track their prices and assortments.”
Samuel Richomme
General Manager
Results
After adopting Wiser Solutions, Polti has transformed its operations by automating many previously manual tasks. The company can now track price changes in real-time across various markets, gaining invaluable insights into how these fluctuations impact its overall strategy. This advancement provides Polti with complete visibility into its pricing history and market trends, enabling strategic adjustments that keep the brand competitive.
With Wiser, Polti has achieved operational independence with on-demand access to critical data. This collaboration has not only empowered Polti’s team but also equipped its retail and online partners with optimal product assortments and pricing tactics.
Wiser Solutions stands as a pivotal tool and ally for Polti, delivering unprecedented market insights and advancements in strategy execution.
Gain a Partner in Wiser
Wiser Solutions is in it for the long haul. We will be a dedicated partner to your marketing efforts as we work with you to establish baselines, run tests, optimize workflows, and turn our real-time data into confident marketing decisions for your business.
Knock that next merchandising campaign out of the park. Win market share from your competition with price optimization. Understand shopper insights to create better messaging. No matter your goals, Wiser is here to help.
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