Subscription services are popping up in all industries, including fast food. Burger King won headlines with its announcement of a $5-per-month coffee subscription, and that got us thinking: How much influence will QSR subscriptions have over consumer behavior?
To find out, we asked our network of more than 700,000 smartphone-enabled shoppers. They provided feedback on all types of QSR-related questions, including why they buy and how much they spend. See all their responses in our infographic below:
